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How do we  give meaning to experience in the midst of crisis?

Instead people strive to create a view of it by establishing a common framework into which events can be fitted to makes sense of the world, what Weick (1993) calls a process of sensemaking. And what is true for individuals is also true for the organisations they make up. In return people also use an organisation to make sense of what’s going on, especially in situations of uncertainty, ambiguity or contradiction.

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